At Springest, the leading marketplace for Learning, they do OKR-driven development. They’ve worked the Objectives & Key Results framework seamlessly into Holacracy. Holacracy is the self-management practice for running purpose-driven companies, on which they have been scaling for over 5 years.

Rik Matena shows how Springest’s purpose –”Helping people reach their full potential through learning”– trickles down to the Product Development circle, how it helps adapt strategy, and how it perpetually forces developers and product owners to think about the “why?” and the “why now?” of any project they undertake.