About Energized.org
Self-management coaches
We support organizations with trainings, framework adoptions like Holacracy and coaching
We are proud to have supported over 120 organizations.
One of the ways to give self-organization a structure is by introducing a game ruleset. One of the options is Holacracy®.
Energized.org has the most experienced and certified coaches in the Netherlands.
Diederick Janse introduces our work in this short video (use eng subtitles)
We are a laboratory
The way we do that is typically Energized.org:
- we like to pioneer
- we innovate
- and have an eye for the people in the organization
Our own organization is our own laboratory. We experiment with new models and investigate hidden tracks.
We provide customers with a lot of expertise, but the coaches most of all create the space to lead your own process. That is also the feedback that customers give us; we express our values in our coaching work.
Take a look at our Dutch photo album
Our purpose: Unlock Power for Purpose
Organizations are often full of potential, talent and energy. Self-organization allows everyone in the organization to fully contribute to the purpose (the goal) of the organization.
Previously, we worked with the purpose Work. Liberated. But as we looked beyond the work, we decided to adjust our purpose.
With self-organization, it is much more than just organizing the work. We wrote about our core goal ‘Unlock Power for Purpose’ in this blogpost.
Purpose agents: our Energizers
Energizers all have personal motives to contribute to the goal of Energized.org. We share the same important values. Energizers are driven by purpose and tensions. We introduce ourselves to you and would like to invite you to introduce yourself to us.
Diederick Janse is Holacracy coach and co-author of the book Getting Teams Done. He was the first to introduce Holacracy in the Netherlands.
Our story
During his study International Business in Maastricht, Energized.org co-founder Diederick Janse made the steps he ‘was supposed to’ make. But – his ‘heart was not in it’. ‘Grow up’, ‘Put yourself over it’, he has long thought. It has changed.
He started the company ‘Realize!’ with after he graduated.
That’s when Diederick discovered Holacracy. He invited Brian Robertson, Holacracy inventor and co-founder of HolacracyOne, to a workshop in the Netherlands and his interest began to grow. Ruben Timmerman also believed in this new operating system and went all-in in January 2013, as the first organization in the Netherlands. Diederick guided Springest in the implementation of Holacracy. Successfully. More organizations followed.
In the same period he met Energized.org co-founder Koen Bunders. Koen worked as a project manager and business consultant. Ten years, with great pleasure. One day he realized that efficiency is neutral. “What actually makes me more efficient?” From that moment on, he could no longer motivate himself in the same way.
It started with a will decision. “I cut that job.” A leap into the unknown. Empowering and cool, but also scary. There was room to look into itself. To what he really had to do. Holacracy came on his path and lit the fire. Helping organizations work purpose-driven. It gives him meaning and focus.

Where we are now
We are a team of 7 and work with external facilitators and coaches, who look at the world in the same way we do. But, Energized.org is bigger than the people in our team. We are part of a community of people who want to do meaningful work. We inspire each other, challenge and develop. We want to show that there is a credible alternative to the way in which you organize teams and organizations. Energized.org is about freeing energy in people, serving the purpose.
We are certified and licensed to support organizations with Holacracy
Organizations, who want to start with Holacracy or want guidance in improving the practice can call on the coaches of Energized.org. All our coaches are officially certified Holacracy Coach and we even have the only Holacracy Trainer in the Netherlands on board.
Doing business for purpose
We want to co-create organizations where energy and power are contributing to a higher goal; the purpose. We believe that purpose-driven organizations can change the world. These organizations can contribute to a meaningful life.
Diederick about our purpose: “When we talk about ‘For-Purpose Organizations’, I would argue that the world doesn’t need more or even better purposes. What is lacking is the power and social technology to execute on those purposes. We’re relying on obsolete social technology (the management hierarchy) that locks power into the hands of the few, and in a way that wastes an enormous amount of energy on things that are not ‘for-purpose’ (politics, ego, perfectionism, profit, ambiguity, etc.).”
To be able to support organizations, you as an organization need to have a license. This is provided by HolacracyOne, the organization of Brian Robertson, the inventor of Holacracy.
Energized.org wants to support organizations optimally and that is why we only work with certified coaches and spend a lot of time in the Holacracy eco-system.
Our collaboration with HolacracyOne started years ago when Diederick invited Janse Brian in the Netherlands to talk about Holacracy. Since then, the Netherlands has become the hub of Europe and we have been able to support more than 50 organizations.